Back in 2015, ATHÉNA was already a futuristic innovator with her mind set on disrupting the way people shop forever. She explored ‘Fashion’s Reality’ and its ‘Virtual Future’. Then came up with a video mobile app idea and predicted the virtual innovation will happen in 2020.

The same week of pandemic lockdown in 2020, she launched her agency aimed to disrupt and innovate the industry knowing that she is years ahead of the industry when it comes to digital technologies.

From 2021 to 2023, ATHÉNA has produced entertaining shopping events for brands such as: Fendi, Bottega Veneta, Valentino, Versace, Salvatore Ferragamo, Christian Louboutin, Jimmy Choo, Chloé, Marc Jacobs etc.

Fast forward to 2023, ATHÉNA further advances her futurist approach in the entertainment and content production arena.

Note: The original article published in 2020 has been updated in 2023.