Back in 2015, ATHÉNA was already a futuristic innovator with her mind set on disrupting the way people shop forever. She explored ‘Fashion’s Reality’ and its ‘Virtual Future’. Then came up with a video mobile app idea and predicted the virtual innovation will happen in 2020.

The same week of pandemic lockdown in 2020, she launched her agency aimed to disrupt and innovate the industry knowing that she is years ahead of the industry when it comes to digital technologies.

From 2021 to 2023, ATHÉNA has produced entertaining shopping events for brands such as: Fendi, Bottega Veneta, Valentino, Versace, Salvatore Ferragamo, Christian Louboutin, Jimmy Choo, Chloé, Marc Jacobs etc.

Fast forward to 2023, ATHÉNA further advances her futurist approach in the entertainment and content production arena.

Note: The original article published in 2020 has been updated in 2023.


Want to learn more about how we can innovate for you?
Book a Business Meeting

Haus of Jaeger COVID-19 Strategies

The pandemic has pushed forward
a long dued change in fashion. The
industry is now forced to answer
the calling. 
Haus of Jaeger has always been a 
disruptor to drive innovative 
changes and has the DNA in our 
service mix to help brands build 
resistance under crisis. 
A casual meeting with Haus of
Jaeger to get to know more about 
your business and the issues you 
are facing rightnow. We will offer
advice andfigure out a growth
Plan for you.
Learn More