The pandemic has pushed forward a long dued change in fashion. The industry is now forced to answer the calling.

The fashion industry is lagging years behind in many aspects comparing to the rest of the world, whether it is mindset, mentality, or digital and technologies. 

The outbreak further made these existing issues eminent. Many businesses don’t have a solid online presence, or is blindly relying on one or few channels for survival. The business is fragile and not sustainable.

The industry is now in the talks of changing the fashion calendar, questioning the validity of fashion show, changing the supply chain and operations, utilizing Ecommerce and virtual technologies for product presentation and sales.

“Most brands haven’t yet achieved digital marketing excellence” – Boston Consulting Group report “Dressed for Digital: The Next Evolution in Fashion Marketing”


House of Athena has always been a disruptor to drive innovative changes and has the DNA in our service mix to help brands build resistance under crisis.

House of Athena is a remote based premier luxury & fashion agency house perfectly suited to build resilience for brands and retailers under the current crisis. 

The industry is really in need of a digital and innovation house specialized in luxury and fashion to guide them through the future of retail and virtual fashion tech landscape. House of Athena is undoubtedly the future of fashion and luxury brand strategy expert in the fields.

House of Athena has always been a disruptor to drive innovative changes and has the DNA in our service mix to help brands build resistance under crisis.

Unlike most agencies or consultancies in luxury and fashion, Athena has been trained with celebrity entrepreneurs; is backed by Fortune 500, leading media/entertainment companies experience and a strong digital excellence, Ecommerce, innovative store concept, celebrities and analytics background.

We have the ability to devise brand strategy plans combining creativity and art through a unique mind that derives sharp insights. We also have firsthand experience in many international markets to offer advice comparing different European, American and Asian markets.

With a global network of highly achieved movers and shakers in various industries, we can connect you with the right resources and opportunities to grow and expand your business.


A business meeting with House of Athena to get to know more about your business and the issues you are facing right now. We will offer advice and figure out a growth plan for you.

We are here to help your business as a new norm will establish in the industry. As a keen observer of the fashion industry, House of Athena has been monitoring the disruptive effect COVID-19 has on the industry as an entirety and on individual businesses.

Considering ourselves experts in luxury & fashion brand strategy, our mission here is to help: by listening to your problems, offering strategic advice and insights, handling the best approach to recover from the pandemic and guiding your business out of uncertainty with post pandemic strategies and development plans.

During an informational meeting, we will offer advice and figure out a plan to achieve even higher business performance than before.

Ready for the talk and schedule the meeting?Please click the GOLD button below.

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