PR & Influencer Marketing

Handled PR, celebrity/media/influencer relations and social media for celebrity and award winning  designers. Worked with stylists to dress celebrities and influencers for red carpet events and media spread shooting. Successful celebrity and major influencer product seeding through influencer marketing and celebrity relations.

Press releases, pitches, partnerships and collaborations, celebrity seeding, celebrity styling/red carpet dressing, product placement, fashion show invitation and request approval, fashion show/event organization and production, cause marketing initiatives, event sponsorship. Gala event organization for top nonprofit organizations with celebrity filled fundraising events.

Secured NYFW fashion show invitations for two of the real housewives of Dallas Stephanie Hollman and Kary Brittingham, other celebrities and big influencers; handled celebrity relations with Sara Sampaio, Aliana Lohan, Caylee Cowan, Alana Monteiro, Shaun Ross, Jessica Dime, Nikita Dragun etc. at events; organized NYFW fashion shows.

PR and event organization for a sustainable fashion forum event (participants include H&M, FIT etc.). Take the initiative and raised the bars for the event. Received a response from Diane Von Furstenburg herself within minutes. Secured attendance from major media outlets (Business of Fashion) and sustainability influencers. Supported Swedish sustainable fashion brands such as Dedicated Brand, re:newcell and House of Dagmar in their US expansion effort.

Helped a Swarovski Collective award winning designer successfully invite celebrities, reality stars, editors and big influencers (500K+ followers) in attending the designer’s SS20 NYFW show. Designer gained 20K+ followers and increased post likes/comments by 4-10 fold instantly after the show.

See also our work in Celebrity Marketing.