RETAIL STORE & BRAND ECOMMERCE STRATEGY

Increased Ecommerce sales and retention rate of these luxury retail brands through Ecommerce & website analysis, UI/UX, cross channel and optimal marketing mix allocation strategy, campaign optimization, shopping cart and funnel analysis, conversion optimization, social media & content strategy etc. Marketplace is another important online sales destination for brands.

Often times external, macro economic factors and seasonality beyond the direct control of a fashion brand could affect its sales online. The marketing mix were evaluated to determine the best budget allocations and marketing channels to keep alive. Shopping cart and checkout process were inspected to decrease abandonment and attrition. Website performance and design have been advised that will retain shoppers and keep them coming back for more purchases to increase their lifetime values for the brand.

We have an integrated idea on improving the brand’s digital strategy by building and restructuring the Ecommerce website, making attention-grabbing digital and social media campaigns to attract and retain customers, revamping the online brand messaging and fashion creatives to enhance brand perception and customer shopping experience. Thus transform the brand into the digital world with a stronger brand image and positioning, visual presence and shopping sales.

We strategize, and apply the latest virtual and innovation technologies and trends in omnichannel, Ecommerce, fashion tech, AI, mobile and social commerce, payment methods for our clients. We can also help you with influencer marketing and celebrity marketing.