Partner with UK TV Producer on Channel 4 Series Hosted by French TV Personality

Betty TV London (All3Media Group)

Award-winning British film, TV,  digital production and distribution company All3Media, comprised of over 40 companies from across the UK, Germany, Netherlands, New Zealand and United States, reached out to Luxager Studio to help them find fashion and luxury brands to appear on their upcoming E4 series show about the hospitality industry filming at a luxury resort in South France and host VIP events such as new product launch, fashion show, charity auction, car rally etc.

The show is presented by successful French TV personality Fred Sirieix. He now fronts an array of successful formats that have been sold and distributed globally. His programs benefit from a solid track record amongst upmarket viewers, those most likely to travel abroad.

All3Media is one of the biggest global producers and distributors of television worldwide having close relationships with all UK terrestrial channels (BBC, ITV, Channel 4 and Channel 5) as well as global SVoD services (Netflix, Amazon, Disney+, HBO Max, Paramount+). It has a track record in making high-end, cinematic series.

Luxager’s Variety Show Idea Inspired Creation of Bigo’s Most Popular Content Channel Program

Bigo Live

Bigo Live is one of the biggest live streaming platforms boasting 400 million users, with features such as live chatting, live house showcases, celebrity hosted shows, solo and multi lives.

After seeing ATHÉNA’s own personal variety show in entertainment, plays, dancing, singing, cosplaying, fashion, beauty, travel, business, women, wellness etc., Bigo Live has been instantly and directly inspired and started a similar version of its own called Family Content Channel programs. 

The Content Channel Program is currently the most popular themed content program on Bigo. It is a monthly solo or multi live on various topics: hit songs, cosplay, fashion haul, Karaoke, comedy, get glam, astrology, women empowerment, mental health, foodie fest, pride, pets etc.

This once again demonstrated our remarkable creativity and content creation expertise.

Celebrity Relations, Event Marketing & New York Fashion Week (NYFW)

Celebrity Designers, NYFW

With 15 years in Hollywood and its media/entertainment industry, we are connected to the industry with A-list stars and familiar with the celebrity culture and styles. We connect brands with celebrities and influencers for red carpet dressing, magazine shooting with major media, product placement and collaborations. Successful product seeding with celebrities: Jennifer Lopez, Lady Gaga, Rihanna, Beyonce, Kendall Jenner, Alex Chung, Zac Efron etc.

Secured NYFW fashion show invitations for two of the real housewives of Dallas – Stephanie Hollman and Kary Brittingham, other celebrities and major influencers; handled celebrity relations at events; organized NYFW fashion shows. Handled PR, celebrity/media/influencer relations and social media for celebrity and award winning designers.

Gala event organization for top nonprofit organizations with celebrity filled fundraising events. Some of the celebrity, charity, entertainment and fashion events we organized or participated in include:

Vanity Fair Campaign Hollywood, Kyle & Shahida NYFW Show (Real Housewives of Beverly Hills), Diane Von Furstenberg Journey of a Dress Opening Night, Annual The Thirst Project Hosted by Jennifer Garner, Annual Denim & Diamonds for Autism Fundraiser w/ Modern Family Stars, Tommy Hilfiger + Gigi Hadid Spring 2017 Collection Premiere, AIDS Project Los Angeles + Macy’s Passport Glamorama Fashion Show Featuring Designers Calvin Klein/Diesel/Tommy Hilfiger/Rachel Roy/MaxMara, Maxim Hot 100, OCRF Super Saturday with Rachel Zoe and Molly Sims, Night of 100 Stars Oscars Viewing Party, Roger Neals Oscar Awards Viewing Party, Paris Couture Week, Autism Speaks La Vie en Blue Fashion Gala, Human Rights Watch Gala, Bags to Benefit Charity event hosted by Gretchen Rossi, Whole Planet Foundation Annual Pre-Grammy Benefit, Director’s Guild Awards, Costume Designers Guild Awards, Big Brothers Big Sisters Accessories for Success Luncheon & Kyle by Arlene Fashion Show, Hollyrod Foundation Annual DesignCare, Face Forward Gala, Queen of Universe Pageant by Joyce Giraud etc.

PR and event organization for a sustainable fashion forum event. Received a response from Diane Von Furstenburg herself within minutes. Secured attendance from major media outlets (Vogue, Business of Fashion, WWD) and sustainability influencers.

Helped a Swarovski Collective award winning designer successfully invite celebrities, reality stars, editors and big influencers (500K+ followers) in attending the designer’s NYFW show. Designer gained 20K+ followers and increased post likes/comments by 4-10 fold instantly after the show.

Innovative Selling for Luxury Brands: LVMH, Kering, Richemont…

Fendi, Bottega Veneta, Valentino, Versace, Ferragamo, Jimmy Choo, Christian Louboutin, Chloé, Marc Jacobs

We transitioned to the Luxager Studio today from a precursor that was years ahead of the industry and created to disrupt and innovate the fashion/luxury industry. Since 2015 our founder has predicted the future of fashion and virtual innovation to happen in 2020, which ended up to be the case due to a global pandemic that went ‘From Destructive to Disruptive‘.

From 2021, Luxager continued staying ahead of industry by providing innovative selling solutions for luxury brands such as:

LVMH (Fendi, Marc Jacobs), Kering (Bottega Veneta), Versace, Valentino, Richemont (Chloé), Salvatore Ferragamo, Jimmy Choo, Christian Louboutin etc.

We will be leading this effort for brands and retailers in France, Italy, UK, Spain, Scandinavia, Switzerland, Germany etc., reaching consumers in North America, Europe and Asia.

The Next Big Story of Sustainable Natural Fur…

Furmark (UK)

Luxager Studio has been engaged by Furmark to help find its next big brand story, after its existing marketing effort in social media and influencer marketing, PR and sponsorship. 

Furmark is ready for its next breakthrough as well as addressing the tough challenges it faces when it comes to acceptance of fur usage. Giving our superb strategic insights capability and unique creativity, Furmark consulted Luxager Studio for the key answers they are eager to obtain. We are already well aware of how to handle situations like this and have advised Furmark on the angles for its next big story and how to handle the difficulty in making changes in the fur industry.

“Furmark® is the new global certification and traceability system for sustainable natural fur that ensures the highest animal welfare and environmental standards. Created by the International Fur Federation, Furmark® will impact retailers, manufacturers, dressers and dyers and everyone throughout the fur industry.” (

The International Fur Federation was established in 1949 and is the only organization to represent the international fur industry and regulate its practices and trade. The Federation represents 56 members associations in over 40 countries around the world.

Sustainable Fashion Capital of the World

Swedish Fashion Industry

Luxager Studio was the strategy advisor for the Swedish fashion industry and PR organizer for the Sustainable Fashion Forum event where the Swedish fashion industry will disclose the next step for the first time after it canceled the Stockholm Fashion Week in 2019. Event participants include fashion giant H&M, Swedish Embassy etc.

ATHÉNA has come up with the branding concept “Sustainable Fashion Capital of the World” that has been used in the Swedish government’s press material to promote its fashion industry.

In addition, ATHÉNA has gone beyond expectations by raising awareness of the Swedish fashion industry and its fashion forum event to Diane Von Furstenberg, Prada, Stella McCartney and Business of Fashion etc. 

Luxager Studio has supported Swedish brands such as Dedicated Brand, re:newcell and House of Dagmar at the event. The event has been attended by major media Vogue, WWD and brands  H&M, Eileen Fisher.

Eco Friendly Vegan Leather Handbag Brand’s Investor Pitch


Apple vegan leather brand Mela has obtained Luxager Studio to prepare an Investors Pitch report to help them secure marketing funding. We have provided a 26 pages of extensive research findings and strategic brand suggestions for Mela. 

The report looked into: consumer needs and demands, the booming vegan leather market in comparison to genuine and synthetic leather markets, market trends and predictions, product search trends, target consumers by generations and their spending habits, target consumers by age groups, value and beliefs, gender, top product categories and geographic markets, popularity by countries and cities, top distribution channels, brand profitability, competitions, industry leader and brand featuring, effective marketing examples, investor outlook. 

Based on the findings, Luxager Studio has provided Mela valuable brand strategies in creating a sustainable and successful brand for the long run.

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